Thursday, October 23, 2008

Typosquatting - a method to profit from error

As I stated in my dissertation, misunderstanding and confusion are productive, and apparently Google is capitalizing on that. Subsequently, a Harvard Business School professor whose research and digital writing focuses on the electronic age, is suing Google for it practice of capitalizing on error. That is, Google creates websites near in URL to existing websites, and then relies on users to make typos. When users visit these websites in error, they are provided with a number of advertisements - by which venture Google makes lots of money.

A quote from the article: "A typosquatting Web site has an address almost identical to that of another Web site, and is designed to capitalize on internet users’ typos by exposing them to advertisements, according to Edelman, whose research focuses on electronic marketplaces and online advertising fraud."

The full text is here: http://www.thecrimson.com/article.aspx?ref=524698

No comments: